• Man and dog

Dogfishing: the latest 'trend' to make online dating even harder!

There are undoubtedly success stories from online dating–couples who clicked, courted, married and lived happily ever after. But there are plenty more who give up digital dating, and revert to plain old fashioned matchmaking, and dogfishing is one in a long list of reasons why.

There are so many terms attributed to bad online behaviour: ghosting (when someone you’ve connected with simply vanishes off the face of the earth) and orbiting (when someone ignores your calls and texts but occasionally ‘likes’ your social media posts) to name a couple. And dogfishing is the latest one that's turning love hopefuls off the idea of online dating. 

It’s the trend whereby someone borrows a dog from a friend or relative and gets photographed with them for their profile picture, pretending the dog is theirs. Why? Because research shows that dog owners are thought of as more attractive. Studies have uncovered that men with dogs are considered greater long term potential by women, because they’re seen as nurturers. And an analysis of dating photos show that people photographed with dogs are perceived as happier and more relaxed.

Okay, so pretending you have a dog when you don’t just to get more interest from the opposite sex is hardly the crime of the century. But still. It’s a dog eat dog dating world out there, and where love’s concerned, we’re staying offline. Woof!


Get in touch with our matchmaking team today and we’ll talk to you about how we can help you find love – even if you’ve already got a dog!


Author: Rebecca

Rebecca lives in London with her husband, daughter and dachshund. She hopes her dating blogs for Flame Introductions will inspire you to seek out the best London and UK locations for brilliant dates, and discover some tips along the way to help you find your perfect partner.